You get leads, but few become customers
We find out why enquiries are not turning into sales and work to attract customers who are a better fit.
More customers who are a good fit from Google Ads and Meta Ads
— with a focus on business profitability
Learn more
70+ satisfied clients
We help businesses improve customer acquisition when…
Customer acquisition costs too much
We identify what is limiting the return on your ads and which changes could reduce acquisition costs and improve profitability.
Your budget is growing, but results are not
We identify what is holding back growth and what needs improving to attract more customers while remaining profitable.
You have not run ads yet
We determine where to find your customers, what to offer them and how to plan an initial launch around your business goals.
Your ads work, and you want to grow further
We develop campaigns that are already working and find new acquisition opportunities to increase customer flow while considering your business’s profitability.
You need a specialist you can rely on
We manage your project systematically, monitor results and adjust ads when needed. We stay in touch and proactively share important updates and next steps.
Our approach is especially useful for these businesses
Local services
Attracting customers in the right area and generating service bookings.
B2B: services, manufacturing and wholesale
Enquiries from relevant companies, lead quality and progression to sales conversations.
B2C: services and products
Attracting individual customers, increasing service enquiries and product sales while keeping profitability in view.
SaaS and digital services
Explaining the product clearly to different audience segments and attracting prospective customers.
Advertising as a system
Results depend on more than ad account settings. Six parts of the system affect enquiry quality and acquisition profitability. For each project, we identify which parts have the greatest impact and address those first.
Offer
Shape an offer for each segment so people understand why they should get in touch.
Traffic
Bring in the right audience: people who need your product and could become customers.
Landing page conversion
Improve the page to increase its conversion into qualified enquiries.
Average order value
Suggest ways to increase average order value, generating more revenue per acquired customer and a better return on advertising.
LTV
Work with existing customer bases, bringing people back through ads and new offers to drive more repeat sales.
Business unit economics
Calculate what it really costs to acquire a customer, what that customer brings in, and whether the current model can scale.
Even the right audience may not enquire if the offer or website is unconvincing. And enquiries do not mean profit if they do not turn into customers or cost too much to acquire. That is why we evaluate every change against enquiry quality and the business’s unit economics.
Success stories
How we improve customer acquisition in practice
01 / 05
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We build advertising around your business goals
We do not start with ad account settings.
First, we define the result the business needs. Then we build a strategy and an action plan around it.
Define the goal
We examine the product, business goals, priority areas and unit economics. We determine which customers to attract and which metrics will tell us whether the ads are working.
Assess the current situation
If ads are already running, we analyze past results, campaigns, audiences, search queries, creatives, the website, lead qualification and the path to enquiry. If we are starting from scratch, we study the market, audience and competitors to establish a starting point.
Build and launch the system
We define channels, campaign structure, audiences, offers, creatives and the path to enquiry. We launch new campaigns or rebuild what is already running.
Improve based on real results
We look beyond the number and cost of leads to their quality. We improve ads, creatives, the offer and website conversion, test new hypotheses and scale what performs best.
Services
Meta Ads
Customer acquisition through Instagram, Facebook and Threads
Strategy, launch, optimization and ongoing management of Meta advertising. We work on audiences, offers and creatives, test combinations and adjust campaigns to attract more qualified leads and customers.
Google Ads
Customer acquisition through Google and YouTube
Strategy, launch, restructuring and ongoing Google Ads management. We work with search demand, audiences, offers, ad messaging and lead quality, focusing on business results.
Google Ads + Meta Ads
Two advertising platforms managed as one
We manage both channels as one customer acquisition system. We define each platform’s role, allocate the budget and align campaigns, offers and creatives. We work to a shared strategy focused on business results.
Google Ads + Meta Ads + page development + CRO
End-to-end customer acquisition
We handle advertising on both platforms, offers, creatives and CRO (improving landing page conversion). Where needed, we improve existing pages or create a landing page, short-form landing page, quiz or content-offer funnel. We launch different funnels and compare their results to find the one that brings in more qualified leads and customers.
Behind your ad results: my experience and a team of specialists
My name is Roman. I have worked in advertising for businesses for 8 years. Together with my team, I work to bring in more customers who are a good fit and make their acquisition profitable for the business.
8+ years in advertising
Founder of the Avocado Team advertising agency
Experience in the US, European and Ukrainian markets
$120,000 in monthly ad spend under management
Book a free ad audit for your business
What you’ll get
A clear view of your current situation
If ads are already running, what is helping attract customers and what is holding results back. If you have yet to launch, which aspects of the product, audience and website matter most before you start.
Suitable advertising channels
Which channels and approaches are worth considering for your goals.
Opportunities to improve
Which changes to ads, the offer, creatives or the website could improve results.
Priority next steps
What makes sense to launch or change first.
What clients say about us
Nataliya Terekh
Marketing & PR Manager at Titan Machinery
★★★★★LinkedIn
Titan Machinery has worked with Roman and his team for a year, running 50 marketing campaigns and generating 100+ qualified leads. Our prospective customers are interested in agricultural machinery and are in talks with the sales team. Working with Roman and his team strengthens our presence online and attracts the right audience. Thank you for your reliable support! This is a team you can count on!
Nataliya Kalinkina
CEO at INDAX
★★★★★Facebook
I appreciate your comprehensive approach and the effective solutions you propose. I feel confident about the outcome. You are on the client’s side. It feels as though you are part of my team, because my result is your result. That comes through in your work. Thank you.
Nadiia Kuzmichova
Co-founder of UA-Teens
★★★★★Facebook
Many companies talk about being customer-focused, but not all make it the foundation of their business. Roman and his team have. They listen to and understand their client, even anticipating thoughts and needs that have not yet been voiced. This is a team that will do far more than the contract and brief require, because they treat your project as their own. If I were to work with anyone, it would be them.
Elena Dolgopolova
Export Sales Manager at Sintra Wallcovering
★★★★★LinkedIn
Roman proposed an effective solution for Sintra and the full range of online marketing services the business needed.
Thanks to their professionalism and skills, we were able to attract new customers and expand into new markets. We recommend them as a reliable partner who takes their responsibilities seriously.
Tatiana Semistrok
Marketing Director at Zentro Pro Holding
★★★★★Facebook
Roman helped us expand our dealer network and increase orders through our websites by creating successful ad campaigns. Their creative ideas and reliability made them valuable partners in growing our brands. Thank you to your entire agency team; it is a pleasure working with you!